Services tailored to meet the needs of your business
Boards of Directors and Senior Management briefings and presentations to win their support and commitment
A winning strategy not only requires carefully evaluated market insights and actionable output but also requires the full support of its directors and senior management teams. This is as essential at the start of any strategic review as it is at its conclusion and implementation stages. In addition, keeping key personnel informed of the review’s findings as it progresses has an equally important role to play.
Motivating and entertaining conference presentations and keynote addresses to enthuse marketers and their business colleagues on the value of marketing
New ideas and different approaches to developing winning strategies regardless of how essential they may sound still require the right ‘packaging’ if they are to reach out and galvanize its audience into action. Having business colleagues as well as marketers motivated about what can be achieved provides valuable support to the marketing team charged with getting the job done.
Hands-on in-company marketing workshops in all the core areas in which delegates improve by applying the learning to their own business
To have delegates complete a workshop equipped with both the essential tools and techniques for world class marketing and the experience of applying them to their own business produces immediate results. Highly participative hands-on workshops covering the core components of Professor McDonald’s acclaimed strategic marketing process and Key Account Management programme are easily tailored to meet the needs of individual businesses.
Constructive reviews of a company’s marketing strategy and of its internal and external resources charged with executing it
An extensive experience bank built over many years, across a broad range of businesses and from around the world has become a valuable resource to businesses looking to review their current plans and how they are executed. Key to these reviews is not only knowing where but also how their strategy can be improved.
Consultants who engage with an assigned in-company marketing team to develop a market-winning strategy for the business
For a market-winning strategy to deliver the market performance and financial results it is capable of requires the strategy and the process used in its development to be embedded into the fabric of the business and fully owned by the company. The full potential of Professor McDonald’s tools and techniques are achieved with consultants whose approach is to partner an in-company team and whose method of working means the skills they bring to the assignment are transferred to this team.
Enabling simulation software which supports the core processes and releases marketers from concerns over data management
A suite of tools is available, each designed to help staff focus on identifying the best value-creating opportunities that are available to the business. The tools include online games for developing strategic marketing and key account management skills, software tools for producing a strategic marketing plan or a key account plan and a ‘starter pack’ for producing a Directional Policy Matrix.
“...a great event. It really revitalised my enthusiasm for everything that marketing means to me... I look forward to the next session.” Executive, Lloyds of London
“Thank you again for a stunning seminar... I really enjoyed your session and found lots of points that I can use in my practical everyday life.” Director, international bank
“I’ve been through 3 marketing consultants in 5 years, and after Malcolm’s presentation, I can see why. He’s enabled me to understand that they were second rate, and helped me appreciate what world class marketing really is.” Successful entrepreneur
“... thoroughly enjoyable and stimulating workshop... “ Director, publications company
“... the rare combination of great knowledge and engaging delivery.” attendee, Warwick (UK) Business School event