*Key Account Management: The Definitive Guide, 3rd Edition

"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just old-fashioned selling."

Key Account Plans: The Practitioners Guide to Profitable Planning

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald.

Key Customers: How to Manage Them Profitably

Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations

Key Account Management: Learning from supplier and customer perspectives

Rethinking Sales Management: A Strategic Guide for Practitioners