At The Malcolm McDonald Academy we are experts in helping organizations to grow and create shareholder value by improving their strategic sales and marketing. To understand what makes us different click here and to see our range of best selling marketing and key account management books click here.
Your issues and what you gain from our approach.
We have distilled our decades of research and practice into strategic marketing into four key steps.
To download any of our FREE guides on strategic sales and marketing click here
"Many online courses that teach marketing, sales & strategy are based on fads. Our courses are different. They combine core theory from some of the world's leading academics with decades of real industry experience to produce simple, step-by-step guides that help you apply them to your situation. Whether you are a student, executive or entrepreneur, you will find these courses incredibly powerful in learning how to master the key concepts both quickly & effectively."
Professor Malcolm McDonald
"Now, more than ever, executives must account for every penny spent. There needs to be a clear understanding of the value created—both tangible and intangible. This is a framework that puts marketing plans through a “due diligence” process."
Chief Executive, Chartered Institute of Management Accountants
Professor Malcolm McDonald is one of the world’s foremost authorities on strategic marketing, market segmentation, sales and strategic/key account management. He has written over 45 books on the subject of marketing, has spent the past 30 years researching it and has helped many of the world’s leading organizations profit from being more market driven.
For more info on Professor Malcolm McDonald, click here