At The Malcolm McDonald Academy we are experts in helping organizations to grow and create shareholder value by improving their strategic sales and marketing. To understand what makes us different click here and to see our range of best selling marketing and key account management books click here.
Your issues and what you gain from our approach.
We have distilled our decades of research and practice into strategic marketing into four key steps.
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"Malcolm McDonald expertly tackle this key marketing concept. They clear away the clutter and confusion that has mystified market segmentation and provide a clear process for creating a segmentation model individually tailored to your market."
Marketing Director, Afton Chemical in United Kingdom
Professor Malcolm McDonald is one of the world’s foremost authorities on strategic marketing, market segmentation, sales and strategic/key account management. He has written over 45 books on the subject of marketing, has spent the past 30 years researching it and has helped many of the world’s leading organizations profit from being more market driven.
For more info on Professor Malcolm McDonald, click here