The principal difference between us and most other consultancies is that not only do we have the rigour of University Business School-based research, we also update our methodologies by working with the operating boards of many of the world’s best and most successful companies.
In summary, we have:
Our range of best selling marketing books has helped thousands of organizations transform their strategies and market-driven operations.
"Malcolm McDonald expertly tackle this key marketing concept. They clear away the clutter and confusion that has mystified market segmentation and provide a clear process for creating a segmentation model individually tailored to your market."
Marketing Director, Afton Chemical in United Kingdom
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