Malcolm McDonald and his team will unlock the marketing potential of your business
Our mission is to enable companies to realise the true potential of their market and embed into their businesses the marketing skills and processes which deliver sustainable improvements in value.
Services we provide
- Board level briefings
Boards of Directors and Senior Management briefings and presentations to win their support and commitment. - Conference presentations
Motivating and entertaining conference presentations and keynote addresses to enthuse marketers and their business colleagues on the value of marketing. - Marketing workshops
Hands-on in-company marketing workshops in all the core areas in which delegates improve by applying the learning to their own business. - Strategy reviews
Constructive reviews of a company’s marketing strategy and of its internal and external resources charged with executing it. - Marketing consultancy
Consultants who engage with an assigned in-company team to develop a market-winning strategy for the business. - Marketing software
Enabling software which supports the core processes and releases marketers from concerns over data management.
Find out more about our marketing services or submit an enquiry...
About the group
Malcolm McDonald and his team are a global consulting and training group specialising in strategic marketing. We serve clients in both business-to-business and consumer markets and follow clearly defined and rigorously tested processes producing tangible commercial results.
Strategy reviews and development, workshops and software are all supplied by Malcolm McDonald and his team in Market Equity Ltd – details about this company can be found at www.market-equity.com
Book Offer: Get 10% off Professor McDonald's books with free post and packing today! When you buy online, simply enter the code ATZ6 at the checkout to receive your discount.
Professor Malcolm McDonald
MA (Oxon) MSc PhD D.Litt FCIM FRSA
“... my total thanks for being the star... you really are a top speaker.’ Director, international management consultancy
“The best couple of days I have ever had in a ‘marketing class’” Director, drinks manufacturer
“Thank you again for a stunning seminar at the Standard Bank Global leadership centre... I really enjoyed your session and found lots of points that I can use in my practical every-day life.” Director, financial services company, South Africa