"Now, more than ever, executives must account for every penny spent. There needs to be a clear understanding of the value created—both tangible and intangible. This is a framework that puts marketing plans through a “due diligence” process."
Chief Executive, Chartered Institute of Management Accountants
Margins increased by 8%
Chemical company (market regarded as commoditised)
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The Malcolm McDonald Academy is a trading name of Market2Win Ltd, registered in England & Wales as company number 5582021. Registered office address Mills Pyatt Ltd, 11 Kingfisher Business Park, Arthur Street, Lakeside Redditch, Worcestershire, England, B98 8LG