Malcolm McDonald and his team offer a high level of integrity, established through working with clients rather than as a consultancy organisation.
Hitachi, Sema, Oracle, Xerox, Kodak, Philips Medical, Mitel, Nortel, PWC, BT, Cable & Wireless, Telkom SA, Xyratex, BT Cellnet/O2, IBM, Lucent, Philips Digital Broadcasting, Telstra, Trayport, Vodafone
Australia and New Zealand Banking Group, Allianz, BUPA, Halifax, Guardian, Zurich, Dresdner Bank, Norwich Union, Post Office Counters, American Express, Barclays, CPL, JP Morgan, Schroders, Royal & Sun Alliance, Standard Bank, Abu Dhabi Commercial Bank
Pilkington, Tetra Pak, Warmans, Scania, BOC, GKN/Westland, Hall & Woodhouse, SC Johnson, Parker, ICI, Alpha Lavel, Kemira, Ocean Group, Am Trak, BMW, Carter Holt, Schneider, Sigma Kalon, Zeneca
Texaco, Castrol, BP, British Gas, Calor Gas, BNFL, Mobil, Shell, Yorkshire Electric
National Fire Protection Agency, Energy Saving Trust, Post Office Counters, Emirates (airline), Schering, SA Post
"You were outstanding!! The best two days I have ever had in a marketing workshop and a skilled Professor. It was even better than the day I had with Professor Philip Kotler."
Marketing Vice President, Carlsberg
Margins increased by 8%
Chemical company (market regarded as commoditised)
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