Malcolm McDonald and his team offer a high level of integrity, established through working with clients around the world over many years.
Hitachi, Sema, Oracle, Xerox, Kodak, Philips Medical, Mitel, Nortel, PWC, BT, Cable & Wireless, Telkom SA, Xyratex, BT Cellnet/O2, IBM, Lucent, Philips Digital Broadcasting, Telstra, Trayport, Vodafone
Australia and New Zealand Banking Group, Allianz, BUPA, Halifax, Guardian, Zurich, Dresdner Bank, Norwich Union, Post Office Counters, American Express, Barclays, CPL, JP Morgan, Schroders, Royal & Sun Alliance, Standard Bank, Abu Dhabi Commercial Bank
Pilkington, Tetra Pak, Warmans, Scania, BOC, GKN/Westland, Hall & Woodhouse, SC Johnson, Parker, ICI, Alpha Lavel, Kemira, Ocean Group, Am Trak, BMW, Carter Holt, Schneider, Sigma Kalon, Zeneca
Texaco, Castrol, BP, British Gas, Calor Gas, BNFL, Mobil, Shell, Yorkshire Electric
National Fire Protection Agency, Energy Saving Trust, Post Office Counters, Emirates (airline), Schering, SA Post
"Malcolm McDonald expertly tackle this key marketing concept. They clear away the clutter and confusion that has mystified market segmentation and provide a clear process for creating a segmentation model individually tailored to your market."
Marketing Director, Afton Chemical in United Kingdom
US$135m forecast gain over 12 months
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