Malcolm McDonald is one of the world’s best-selling business authors
Professor Malcolm McDonald has written or co-authored more than 40 books; just the key sellers are listed here.
Buy direct from the publisher using the individual 'Buy online' links below or from
- Amazon (Kindle editions available for selected imprints)
- The Book Depository (free worldwide delivery)
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Marketing plans: How to prepare, them how to use them |
| ISBN 978-0-470-66997-6 | |
| Buy online | |
| Now in its 7th edition - the best seller | |
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Market Segmentation: How to do it, how to profit from it |
| ISBN 978-1-1184-3267-9 | |
| Buy online | |
| Revised & updated 4th edition of the leading book on getting market segmentation right | |
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Marketing: A complete guide in pictures |
| ISBN10 0-7506-6198-4 | |
| Buy online | |
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Marketing Plans for Service Businesses: a complete guide |
| ISBN10 0-7506-6746-3 | |
| Buy online | |
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Key Account Plans: The Practitioners Guide to Profitable Planning |
| ISBN 978-0-7506-8367-8 | |
| Buy online | |
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Key Account Management: the definitive guide |
| ISBN 978-0-470-97415-5 | |
| Buy online | |
| 3rd edition | |
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Marketing Due Diligence: Reconnecting Strategy to Share Price |
| ISBN10 0-7506-6727-3 | |
| Buy online | |
| voted by the Chartered Institute of Marketing as UK’s best marketing book in 2006 | |
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The New Marketing: Transforming the corporate future |
| ISBN10 0-7506-5387-6 | |
| Buy online | |
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Creating Powerful Brands |
| ISBN10 0-7506-5980-7 | |
| Buy online |
Bestselling Publications
one of the world’s best-selling business authors
the UK's pre-eminent academic authority on marketing
one of the world's foremost marketing gurus
