Malcolm McDonald is one of the world’s best-selling business authors
OFFER:Buy online and get 10% off Professor McDonald's books with free post and packing today! Simply enter the code ATZ6 at the checkout to receive your discount.
Professor Malcolm McDonald has written or co-authored more than 40 books; just the key sellers are listed here.
 |
Marketing plans: How to prepare, them how to use them |
| ISBN 978-0-7506-8386-9 | |
| Buy online | |
| Now in its 6th edition - the best seller | |
 |
Market Segmentation: How to do it, how to profit from it |
| ISBN10 0-7506-5981-5 | |
| Buy online | |
| 3rd edition of the leading book on getting market segmentation right | |
 |
Marketing: A complete guide in pictures |
| ISBN10 0-7506-6198-4 | |
| Buy online | |
 |
Marketing Plans for Service Businesses: a complete guide |
| ISBN10 0-7506-6746-3 | |
| Buy online | |
 |
Key Account Plans: The Practitioners Guide to Profitable Planning |
| ISBN 978-0-7506-8367-8 | |
| Buy online | |
 |
Key Account Management: the definitive guide |
| ISBN10 0-7506-6246-8 | |
| Buy online | |
 |
Marketing Due Diligence: Reconnecting Strategy to Share Price |
| ISBN10 0-7506-6727-3 | |
| Buy online | |
| voted by the Chartered Institute of Marketing as UK’s best marketing book in 2006 | |
 |
The New Marketing: Transforming the corporate future |
| ISBN10 0-7506-5387-6 | |
| Buy online | |
 |
Creating Powerful Brands |
| ISBN10 0-7506-5980-7 | |
| Buy online |
Bestselling Publications
one of the world’s best-selling business authors
the UK's pre-eminent academic authority on marketing
one of the world's foremost marketing gurus
